What the Rise of ‘Wellness Weed’ Reveals About Buyer Psychology
Photo by Alexander Grey: https://www.pexels.com/photo/kush-in-close-up-photography-3676962/ It used to be all about the high. For years, cannabis marketing focused on potency. THC levels were the bragging rights, and consumers chased the strongest strains like they were hunting down the hottest hot sauce. But things have shifted. Today’s buyer isn’t just trying to get lit—they’re trying to […]
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