Social Psychology

Mere Exposure Effect

What Is the Mere Exposure Effect? How Familiarity Shapes Our Preferences

You didn’t choose your favorite song the first time you heard it. Chances are, it grew on you — the third, fifth, or tenth listen felt better than the first. That’s not a coincidence, and it’s not really about the song getting better. It’s one of the most well-documented biases in psychology: the mere exposure […]

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Bystander Effect

Bystander Effect: Why People Sometimes Do Nothing and How to Break It

Imagine someone collapses in a crowded place. Many people see it. Yet for a few seconds or longer, no one moves. This is the bystander effect: a social-psychology phenomenon in which people become less likely to help someone in need when others are present. It does not mean bystanders are cruel or that crowds never

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