Cognitive Dissonance Definition

Cognitive Dissonance Definition: What It Is, Signs, Examples, and How to Reduce It

Cognitive dissonance is the psychological discomfort people experience when their thoughts, beliefs, values, or behaviors conflict with one another. This conflict can make you feel confused, uncomfortable, guilty, defensive, or motivated to change something so that your thoughts and actions feel more consistent. For example, you might believe that saving money is important but suddenly buy […]

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